Online Reputation
Online Reputation Management for CPAs that protects your most valuable asset.
Your firm's reputation is your most valuable marketing asset. SmartFirm monitors, protects, and grows your online presence so prospective clients see the firm you have actually built.
Get StartedA complete reputation management system for your firm
- 01
24/7 Review Monitoring Across Platforms
Your team gets instant alerts when new reviews appear on Google, Yelp, or industry directories. No more discovering a negative review weeks after it was posted. You stay informed and can respond within hours, not days.
- 02
Automated Google Review Collection
Our Review Bot identifies the right moment to ask satisfied clients for a Google review. Satisfaction screening ensures only happy clients are directed to your public profile. The result is a steady stream of authentic, positive reviews without manual effort.
- 03
Professional Review Response Management
Every review deserves a response, positive or negative. We help you craft professional, brand-consistent responses that show prospective clients your firm values feedback. For negative reviews, concerns are routed privately first so you can resolve issues before they escalate.
- 04
Build the Online Presence Your Firm Deserves
Most accounting firms deliver excellent work but have an online presence that does not reflect it. Systematic reputation management closes that gap. When a prospective client searches for a CPA and compares Google profiles, your firm stands out with volume, recency, and quality.
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FAQ
Frequently Asked Questions
What platforms does reputation management cover?
How quickly can we see results?
What happens when we get a negative review?
Is this different from the Review Bot?
How does this help with local SEO?
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Related reading for accounting firm owners
Manage Your Firm’s Online Reputation Effectively
A comprehensive guide to managing your firm’s online reputation, from review monitoring to response strategies.
Read more ArticleKey Techniques to Boost Your Firm’s Online Reputation
Practical techniques to build and protect your firm’s online reputation across review sites and search results.
Read more ServiceAutomated Review Generation
Turn every successful engagement into a Google review without your team having to remember to ask.
Read moreReady to Take Control of Your Online Reputation?
Book a 15-minute walkthrough to see how SmartFirm's reputation management system works for accounting firms like yours.