Online Reputation Management for CPAs

Google is the primary focus because it has the highest impact on local search visibility for accounting firms. We also monitor Yelp, Facebook, and relevant industry directories. Google Business Profile optimization is included as part of the service.

Most firms see a measurable increase in review volume within the first 30 days. The compounding effect of consistent collection means that after 90 days, firms typically have 3-5x their previous monthly review volume. Local search ranking improvements from review signals usually follow within 60-90 days.

Negative reviews are flagged immediately. Your team receives a private alert with the review content and a suggested response template. We recommend responding within 24 hours with a professional acknowledgment and an offer to discuss the concern offline. This approach often turns a negative experience into a demonstration of your firm's professionalism.

The Review Bot is the automated review collection component. Online reputation management is the broader service that includes review collection, monitoring across platforms, response management, and Google Business Profile optimization. Think of the Review Bot as the engine and reputation management as the full system.

Google uses review signals (quantity, quality, recency, and response rate) as ranking factors for local search results. Firms with consistent recent reviews and active response patterns typically rank higher in the local map pack. Combined with Google Business Profile optimization, reputation management is one of the fastest paths to local search visibility for accounting firms.