Why firms feel stuck
Many accounting firm owners hit a ceiling where more clients means more stress, longer hours, and diminished quality. Without proper systems, scaling becomes overwhelming and unsustainable, leading to burnout and client dissatisfaction.
What we keep hearing
- The firm owner still signs off on every proposal and workflow before work starts.
- Delivery hinges on a few rockstar seniors; if they take PTO, projects stall.
- Growth pauses every tax season because hiring and onboarding can’t keep pace.
Themes pulled from discovery calls with SmartFirm prospects in 2025.
Problems we hear every week
- ProblemThe owner still acts as project manager on every engagement, so nothing moves unless they review it personally.
- ProblemService delivery steps live in individual spreadsheets, creating inconsistent client experiences across teams.
- ProblemNew hires take months to become productive because onboarding depends on shadowing whoever is available.
