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    SEO & Local Search

    What's the difference between SEO and Google Ads?

    SEO vs Google Ads for accounting firms is a common question — Ads generate immediate leads but stop when you stop paying, while SEO builds rankings that generate leads for years.

    Google Ads generate immediate leads but stop when you stop paying. SEO builds long-term rankings that generate leads for years without ongoing ad spend. We recommend both: ads for immediate leads while SEO builds, then reduce ad spend as organic traffic grows.

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