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    How is marketing different for tax prep vs. bookkeeping vs. advisory?

    Marketing by service type for accounting firms varies significantly — tax prep focuses on seasonal campaigns, bookkeeping emphasizes recurring revenue, and advisory requires thought leadership.

    Tax prep marketing focuses on seasonal campaigns and year-round service expansion; bookkeeping marketing emphasizes recurring revenue and small business relationships; advisory marketing requires thought leadership content and premium positioning. Each requires different timing, messaging, and conversion strategies to attract the right clients.

    Related Questions

    Why does industry specialization matter for accounting firm marketing?What if my firm serves multiple industries - can you still help?Do you have experience with firms in my specific industry?

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