How do I measure the success of my retention efforts?

Track your annual client retention rate, client lifetime value, revenue from existing clients vs. new clients, and satisfaction survey scores. Industry benchmarks show (vintti.com/blog/us-accounting-firms-a-study-on-client-retention-and-financial-health) small firms average 60-70% retention while top performers achieve 90%+, so measuring your progress against these standards helps identify improvement opportunities.