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Bookkeeping Services Marketing
Should I focus on a specific industry niche for my bookkeeping practice?
Yes - industry specialization allows you to develop deep expertise, create industry-specific processes and templates, and command premium pricing. Firms with clear specialization achieve 84% client retention rates (explodingtopics.com/blog/customer-retention-rates) compared to 60-70% for generalist small firms, and can market more effectively by speaking directly to specific pain points.
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