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    Tax Preparation Marketing

    How do I compete with TurboTax and other DIY tax software?

    Position your value as personalized expertise, tax planning (not just preparation), audit protection, and year-round support that software can't provide. Focus on attracting clients with complex situations, business income, or multiple income sources who need professional guidance rather than competing on price with DIY solutions.

    Related Questions

    How can I generate revenue outside of tax season?When should I start marketing for the upcoming tax season?What marketing strategies work best for attracting tax clients?

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